MARKETING-RESEARCH FOR NEW PRODUCT IDEAS ARISING FROM R AND D DEPARTMENTS

被引:3
作者
BLOIS, KJ [1 ]
COWELL, DW [1 ]
机构
[1] LOUGHBOROUGH UNIV TECHNOL,LOUGHBOROUGH LE11 3TU,LEICESTERSHIRE,ENGLAND
关键词
D O I
10.1111/j.1467-9310.1979.tb00136.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
R&D departments often develop products, processes or ideas which they consider might have potential as new products. Such products may have arisen as a result of fundamental research or as a by‐product of research into specific problems rather than as solutions to needs already identified in the market place. This paper discusses the problems involved in identifying and assessing the needs for product ideas originating within R&D. It indicates the need for understanding and co‐operation between R&D and marketing departments in this particular form of new product development. Copyright © 1979, Wiley Blackwell. All rights reserved
引用
收藏
页码:61 / 64
页数:4
相关论文
共 2 条
[1]  
CHISNALL PM, 1973, MARKETING RES ANAL M
[2]  
WILSON A, 1968, ASSESSMENT IND MARKE