THE GLOBALIZATION OF OUR MENTAL MAPS - EVALUATING THE GEOGRAPHIC SCOPE OF JIBS COVERAGE

This article analyzes patterns of country coverage in the Journal of International Business Studies during the twenty-five years of its existence. The analysis shows a substantial expansion in the journal's geographic reach over the years, but also a somewhat narrow ''mental map,'' with many countries and areas receiving only minimal coverage. Explanations for country preferences among researchers are explored and implications for the future are discussed.