ATTITUDES TOWARD CULTURE AND APPROACH TO INTERNATIONAL ADVERTISING

被引:16
作者
DONNELLY, JH [1 ]
机构
[1] UNIV KENTUCKY,LEXINGTON,KY 40506
关键词
D O I
10.2307/1249822
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:60 / 63
页数:4
相关论文
共 8 条
[1]  
Donnelly Jr J. H., 1968, THESIS U MARYLAND
[2]  
EDWARDS AR, 1964, INT HDB ADVERTISING, P79
[3]  
ELINDER E, 1964, INT HDB ADVERTISING, P79
[4]   DANGER OF LOCAL INTERNATIONAL ADVERTISING [J].
FATT, AC .
JOURNAL OF MARKETING, 1967, 31 (01) :60-62
[5]  
PATTERSON J, 1967, INT ADVERTISER, V8, P35
[6]  
SMITH D, 1967, INT MANAGEMENT, V22, P46
[7]  
WILLIAMS CR, 1967, HARVARD BUS REV, V45, P87
[8]  
1967, INT ADVERTISER JAN, P23