EFFICIENT EXPERIMENTAL-DESIGN WITH MARKETING-RESEARCH APPLICATIONS

被引：452

作者：

KUHFELD, WF

TOBIAS, RD

GARRATT, M

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1994年 / 31卷 / 04期

关键词：

D O I：

10.2307/3151882

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors suggest the use of D-efficient experimental designs for conjoint and discrete-choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and nonorthogonal design algorithms. They construct designs for a choice study with asymmetry and interactions and for a conjoint study with blocks and aggregate interactions.

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页码：545 / 557

页数：13

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