HOW THE ELDERLY PERCEIVE TELEVISION COMMERCIALS

被引：43

作者：

SCHREIBER, ES

BOYD, DA

机构：

来源：

关键词：

D O I：

10.1111/j.1460-2466.1980.tb01770.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：61 / 70

页数：10

共 9 条

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ARONOFF, C .

[2]

DAVIS RH, 1972, THESIS U SO CALIFORN

[3] AGED SEGMENT OF MARKET, 1950 AND 1960 [J].

GOLDSTEIN, S .

[4] TELEVISION AND AGING - IS WHAT YOU SEE WHAT YOU GET [J].

HARRIS, AJ ;

FEINBERG, JF .

[5] TOO YOUNG, TOO OLD - AGE IN WORLD OF TELEVISION [J].

NORTHCOTT, HC .

PHILLIPS, LW ;

STERNTHAL, B .

[7]

*US BUR CENS, 1977, STAT ABSTR

[8]

*US BUR CENS, 1978, CURR POR REP

[9]

1978, NIELSEN TELEVISION 7