A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES

被引:6
作者
PRESTON, IL [1 ]
RICHARDS, JI [1 ]
机构
[1] UNIV TEXAS,COLL COMMUN,AUSTIN,TX 78712
关键词
D O I
10.1111/j.1744-1714.1993.tb00673.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:1 / 29
页数:29
相关论文
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