Elections: Effects of the Stand by Your Ad Provision on Attitudes About Candidates and Campaigns

被引：5

作者：

Gale, Kristina ^{[1
]}

Hawkins, Betsey ^{[1
]}

Hawkins, Richard ^{[1
]}

Magleby, David ^{[1
,2
]}

Monson, J. ^{[1
,3
]}

Patterson, Kelly ^{[1
,3
]}

机构：

[1] Brigham Young Univ, Ctr Study Elect & Democracy, Provo, UT 84602 USA

[2] Brigham Young Univ, Coll Family Home & Social Sci, CSED, Polit Sci, Provo, UT 84602 USA

[3] Brigham Young Univ, CSED, Polit Sci, Provo, UT 84602 USA

来源：

PRESIDENTIAL STUDIES QUARTERLY | 2005年 / 35卷 / 04期

关键词：

D O I：

10.1111/j.1741-5705.2005.00276.x

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

The "Stand by Your Ad" (SBYA) provision of the Bipartisan Campaign Reform Act requires federal candidates to claim responsibility for their advertising content. Using an experimental survey design to show respondents actual campaign ads with and without the SBYA language, we find that SBYA produces no effect on respondents' levels of trust in candidates or the ads themselves. However, there is a statistically significant effect on respondents' confidence in the campaign as well as on respondents' support for the ad's sponsor. In ads sponsored by the presidential candidates, respondents' reactions to the ads were further filtered through their predispositions toward the candidates.

引用

页码：771 / 783

页数：13

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