ANALYSIS OF TECHNIQUES IN MEASURING PRESS PERFORMANCE

被引：10

作者：

MARKHAM, JW

STEMPEL, GH

机构：

来源：

JOURNALISM QUARTERLY | 1957年 / 34卷 / 02期

关键词：

D O I：

10.1177/107769905703400202

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：187 / 190

页数：4

共 7 条

[1] San Francisco Newspapers' Campaign Coverage: 1896, 1952 [J].

Batlin, Robert .

JOURNALISM QUARTERLY, 1954, 31 (03) :297-303

[2] The Analysis of Political Campaign News [J].

Bush, Chilton R. .

JOURNALISM QUARTERLY, 1951, 28 (02) :250-252

[3] Wisconsin Dailies in the 1952 Campaign: Space vs. Display [J].

Higbie, Charles E. .

JOURNALISM QUARTERLY, 1954, 31 (01) :56-60

[4] Newspaper Objectivity In the 1952 Campaign [J].

Klein, Malcolm W. ;

Maccoby, Nathan .

JOURNALISM QUARTERLY, 1954, 31 (03) :285-296

[5] How Florida Dailies Handled the 1952 Presidential Campaign [J].

Kobre, Sidney .

JOURNALISM QUARTERLY, 1953, 30 (02) :163-169

[6] A Method for Analyzing Newspaper Campaign Coverage [J].

Price, Granville .

JOURNALISM QUARTERLY, 1954, 31 (04) :447-458

[7]

1957, QUILL APR, P13