OPTIMAL ENTRY TIMING FOR A PRODUCT LINE EXTENSION

被引:112
作者
WILSON, LO [1 ]
NORTON, JA [1 ]
机构
[1] UNIV VIRGINIA,DARDEN GRAD SCH BUSINESS ADM,CHARLOTTESVILLE,VA 22903
关键词
D O I
10.1287/mksc.8.1.1
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 17
页数:17
相关论文
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