ABC AND SRDS - THE EVOLUTION OF 2 SPECIALIZED ADVERTISING SERVICES

被引：4

作者：

MYERS, KH

机构：

来源：

关键词：

D O I：

10.2307/3111876

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：302 / 326

页数：25

相关论文

共 18 条

[1]

*ADV FED AM, 1924, ADV YB, P470

[2]

*ASS ADV CLUBS AM, 1912, 8TH ANN CONV, P134

[3]

*ASS ADV CLUBS AM, 1911, 7TH P ANN CONV, P188

[4]

BARBOUR JF, 1958, COMMUNICATION 0408

[5]

BOYENTON WH, 1949, AUDIT BUREAU CIRCULA

[6]

CLEVELAND N, 1925, ADVERTISING YB 1924, P92

[7]

GAMBLE ER, 1958, COMMUNICATION 0429

[8]

HOWER, HIST ADVERTISING AGE

[9]

HOWER RM, 1949, HIST ADVERTISING AGE, P11

[10]

KENNER HJ, 1936, FIGHT TRUTH ADVERTIS, P13