CONSUMER CONFUSION AND TRADEMARK INFRINGEMENT

被引：54

作者：

MIAOULIS, G ^{[1
]}

DAMATO, N ^{[1
]}

机构：

[1] DAMATO RES INC,PLAINSFIELD,NJ

来源：

关键词：

D O I：

10.2307/1249885

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 55

页数：8

共 32 条

[1]

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[2]

DIAMOND SA, 1974, ADVERTISING AGE 1223, P18

[3]

*DUPONT CELLOPHANE, 1936, WAXED PRODUCTS CO, VCASE

[4]

ENGEL JF, 1968, CONSUMER BEHAVIOR, P122

[5]

HILGARD ER, 1966, THEORIES LEARNING, P122

[6]

KERBY JK, 1975, CONSUMER BEHAVIOR CO, P206

[7]

KOTLER P, 1971, MARKETING DECISION M, P104

[8]

*LAMAUR INC, 1965, REVLON INC, VCASE

[9]

LEFRANCOIS GR, 1972, PSYCHOLOGICAL THEORI, P115

[10]

LUNSFORD JR, 1967, TRADEMARK REPORTER, V57, P33