MANAGING WHAT CONSUMERS LEARN FROM EXPERIENCE

被引：619

作者：

HOCH, SJ

DEIGHTON, J

机构：

来源：

JOURNAL OF MARKETING | 1989年 / 53卷 / 02期

关键词：

D O I：

10.2307/1251410

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 20

页数：20

共 151 条

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