THE FRAMING OF BUYING DECISIONS

被引：172

作者：

PUTO, CP

机构：

来源：

关键词：

D O I：

10.1086/209115

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：301 / 315

页数：15

共 27 条

[1]

BENTHAM J, 1789, SELECTED WRITINGS, P3

[2]

Bishop Y, 1975, DISCRETE MULTIVARIAT

[3]

Duncan DJ, 1940, HARVARD BUS REV, V18, P448

[4] BEHAVIORAL DECISION-THEORY - PROCESSES OF JUDGMENT AND CHOICE [J].

EINHORN, HJ ;

HOGARTH, RM .

[5] PREDICTING FRAMES [J].

FISCHHOFF, B .

[6]

HANUSHEK EA, 1977, STATISTICAL METHODS

[7]

Harrell F. E., 1986, SUGI SUPPLEMENTAL LI, P269

[8]

HELSON H, 1964, ADAPTATION LEVEL THE

[9] CHOICES, VALUES, AND FRAMES [J].

KAHNEMAN, D ;

TVERSKY, A .

[10] PROSPECT THEORY - ANALYSIS OF DECISION UNDER RISK [J].

KAHNEMAN, D ;

TVERSKY, A .