APPLICATION OF ATTITUDE IMMUNIZATION TECHNIQUES IN MARKETING

被引：19

作者：

BITHER, SW

DOLICH, IJ

NELL, EB

机构：

[1] PENN STATE UNIV, DEPT MKT, UNIVERSITY PK, PA USA

[2] CONTINENTAL CAN CO INC, NEW YORK, NY USA

来源：

关键词：

D O I：

10.2307/3149726

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：56 / 61

页数：6

共 13 条

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[5] Hovland CarlI., 1959, PERSONALITY PERSUASI
[6] Hovland CI, 1949, EXPT MASS COMMUNICAT
[7] KATZ E, 1968, THEORIES COGNITIVE C
[8] RELATIVE EFFICACY OF VARIOUS TYPES OF PRIOR BELIEF-DEFENSE IN PRODUCING IMMUNITY AGAINST PERSUASION
MCGUIRE, WJ
PAPAGEORGIS, D
[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (02): : 327 - +
[9] MILLS J, 1968, THEORIES COGNITIVE C
[10] GENERALITY OF IMMUNITY TO PERSUASION PRODUCED BY PRE-EXPOSURE TO WEAKENED COUNTERARGUMENTS
PAPAGEORGIS, D
MCGUIRE, WJ
[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (03): : 475 - +