THE EFFECT OF HUMOR ON RECALL OF A RADIO ADVERTISEMENT

[1] CANTOR JH, UNPUBLISHED

[2] RESIDUAL EMOTIONAL AROUSAL AS A DISTRACTOR IN PERSUASION [J]. JOURNAL OF SOCIAL PSYCHOLOGY, 1974, 92 (02) : 231 - 244

[3] HUMOR ON TELEVISION - CONTENT-ANALYSIS [J]. JOURNAL OF BROADCASTING, 1976, 20 (04): : 501 - 510

[4] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[5] FREUD S, JOKES THEIR RELATION

[6] GRUNER CR, 1976, HUMOR LAUGHTER THEOR

[7] HELSON H, 1964, ADAPTATION LEVEL THE

[8] HUMOROUS LECTURES AND HUMOROUS EXAMPLES - SOME EFFECTS UPON COMPREHENSION AND RETENTION [J]. JOURNAL OF EDUCATIONAL PSYCHOLOGY, 1977, 69 (01) : 61 - 65

[9] Kelly P. J., 1975, J ADVERTISING, V4, P31, DOI DOI 10.1080/00913367.1975.10672594

[10] PHILLIPS K, 1968, BROADCASTING 0513, P26

[1] CANTOR JH, UNPUBLISHED

[2] RESIDUAL EMOTIONAL AROUSAL AS A DISTRACTOR IN PERSUASION [J]. JOURNAL OF SOCIAL PSYCHOLOGY, 1974, 92 (02) : 231 - 244

[3] HUMOR ON TELEVISION - CONTENT-ANALYSIS [J]. JOURNAL OF BROADCASTING, 1976, 20 (04): : 501 - 510

[4] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[5] FREUD S, JOKES THEIR RELATION

[6] GRUNER CR, 1976, HUMOR LAUGHTER THEOR

[7] HELSON H, 1964, ADAPTATION LEVEL THE

[8] HUMOROUS LECTURES AND HUMOROUS EXAMPLES - SOME EFFECTS UPON COMPREHENSION AND RETENTION [J]. JOURNAL OF EDUCATIONAL PSYCHOLOGY, 1977, 69 (01) : 61 - 65

[9] Kelly P. J., 1975, J ADVERTISING, V4, P31, DOI DOI 10.1080/00913367.1975.10672594

[10] PHILLIPS K, 1968, BROADCASTING 0513, P26