SIMULTANEOUS EQUATION REGRESSION STUDY OF ADVERTISING AND SALES OF CIGARETTES

被引：115

作者：

BASS, FM ^{[1
]}

机构：

[1] PURDUE UNIV,LAFAYETTE,IN

来源：

关键词：

D O I：

10.2307/3150135

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：291 / 300

页数：10

共 26 条

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[2]

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[3]

BASS FM, 1963, TOWARD SCIENTIFIC MA, P263

[4]

Dorfman R, 1954, AM ECON REV, V44, P826

[5] BRAND CHOICE AS A PROBABILITY PROCESS [J].

FRANK, RE .

[6]

HICKS JR, 1946, VALUE CAPITAL, P312

[7]

HOWARD RA, 1967, APPLICATION SCIENCES

[8]

KUEHN AA, 1961, MATHEMATICAL MODELS

[9]

KUEHN AA, 1962, QUANTITATIVE TECHNIQ

[10]

KUEHN AE, 1967, J ADVERTISING RE MAR, P43