ASSESSING IMPACT OF MARKET DISTURBANCES USING INTERVENTION ANALYSIS

被引：35

作者：

WICHERN, DW ^{[1
]}

JONES, RH ^{[1
]}

机构：

[1] US DEPT STATE,WASHINGTON,DC 20520

来源：

关键词：

D O I：

10.1287/mnsc.24.3.329

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：329 / 337

页数：9

共 14 条

[1]

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BOX, GEP ;

TIAO, GC .

[3]

BOYD HW, 1972, MARKETING MANAGEMENT

[4]

CARMAN JM, 1966, J ADVERTISING RES, V6, P23

[5]

DRAPER N, 1966, APPLIED REGRESSION A

FRANK, RE ;

MASSY, WF .

[7]

FRANK RE, 1965, COMPUTER PROGRAMS AN

[8] COMPARISON OF 3 MODELS OF BRAND CHOICE [J].

JONES, JM .

[9]

Kotler P., 1972, MARK MANAG

[10] STOCHASTIC RESPONSE MODEL WITH APPLICATION TO BRAND CHOICE [J].

MONTGOMERY, DB .

MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (07) :323-337