THE ROLE OF AFFECTIVE CHOICE MODE IN THE CONSUMER PURCHASE OF EXPRESSIVE PRODUCTS

被引：65

作者：

MITTAL, B

机构：

来源：

JOURNAL OF ECONOMIC PSYCHOLOGY | 1988年 / 9卷 / 04期

关键词：

D O I：

10.1016/0167-4870(88)90016-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：499 / 524

页数：26

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