MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR

被引:14
作者
LILIEN, GL
机构
[1] MIT,SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139
[2] MOBIL OIL CORR,COMP SYST & MANAGEMENT SCI DEPT,NEW YORK,NY
来源
MANAGEMENT SCIENCE SERIES A-THEORY | 1974年 / 20卷 / 07期
关键词
D O I
10.1287/mnsc.20.7.1027
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:1027 / 1036
页数:10
相关论文
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