FEAR APPEALS - REVISITED AND REVISED

被引：87

作者：

STERNTHAL, B

CRAIG, CS

机构：

[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,EVANSTON,IL

[2] CORNELL UNIV,GRAD SCH BUSINESS & PUBL ADM,ITHACA,NY

来源：

JOURNAL OF CONSUMER RESEARCH | 1974年 / 1卷 / 03期

关键词：

D O I：

10.1086/208597

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 34

页数：13

共 93 条

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