SOCIAL-PSYCHOLOGY OF INDUSTRIAL BUYING AND SELLING

被引：56

作者：

BONOMA, TV

JOHNSTON, WJ

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1978年 / 7卷 / 04期

关键词：

D O I：

10.1016/0019-8501(78)90038-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

New ways to view industrial marketing are offered in order to clarify some currently existing confusion in the area. The dyadic or two party model and the systems model are offered as reconceptualizations leading to a better understanding of industrial marketing management. Action implications for business managers and academic researchers are suggested. © 1978.

引用

页码：213 / 224

页数：12