ON THE MEASUREMENT OF CORPORATE DIVERSIFICATION STRATEGY - EVIDENCE FROM LARGE UNITED-STATES SERVICE FIRMS

被引：107

作者：

NAYYAR, PR

机构：

[1] Leonard N. Stern School of Business, New York University, New York, New York

来源：

STRATEGIC MANAGEMENT JOURNAL | 1992年 / 13卷 / 03期

关键词：

MEASUREMENT OF DIVERSIFICATION; ACTUAL RELATEDNESS;

D O I：

10.1002/smj.4250130305

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Actual, not potential, relatedness determines the results of diversification strategies. An external examination of a firm's businesses, products, markets and technologies permits an assessment of potential relatedness among its various businesses. Potential relatedness is, however, often not realized. Also, relatedness may be externally invisible. Hence, actual relatedness may diverge from externally measured potential relatedness. This paper provides evidence suggesting that measures of corporate diversification strategy based on internal data differ significantly from those based on externally available data.

引用

页码：219 / 235

页数：17

共 90 条

[1] WHEN KNOWLEDGE IS THE CRITICAL RESOURCE, KNOWLEDGE MANAGEMENT IS THE CRITICAL TASK [J].