MEASURING CONSUMER BRAND PREFERENCE

被引：9

作者：

PADBERG, DI

WALKER, FE

KEPNER, KW

机构：

来源：

JOURNAL OF FARM ECONOMICS | 1967年 / 49卷 / 03期

关键词：

D O I：

10.2307/1236904

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：723 / &

共 6 条

[1]

BAIN JS, INDUSTRIAL ORGANIZAT

[2] THE SPACE-SALES RATIO AS A MEASURE OF PRODUCT DIFFERENTIATION [J].

PADBERG, DI .

JOURNAL OF FARM ECONOMICS, 1964, 46 (01) :173-178

[3] ON THE ACCURACY OF RECORDING OF CONSUMER PANELS .2. [J].

SUDMAN, S .

[4] ON THE ACCURACY OF RECORDING OF CONSUMER PANELS .1. [J].

SUDMAN, S .

[5] THE DEVELOPMENT OF BRAND LOYALTY [J].

TUCKER, WT .

[6]

10 NAT COMM FOOD MAR