QUALITY VERSUS QUANTITY IN TELEVISED POLITICAL ADS

被引：33

作者：

ATKIN, CK

BOWEN, L

NAYMAN, OB

SHEINKOP.KG

机构：

[1] MICHIGAN STATE UNIV,E LANSING,MI 48823

[2] NO ILLINOIS UNIV,DEKALB,IL 60115

[3] COLORADO STATE UNIV,FT COLLINS,CO 80521

[4] FLORIDA TECHNOL UNIV,ORLANDO,FL 32816

来源：

PUBLIC OPINION QUARTERLY | 1973年 / 37卷 / 02期

关键词：

D O I：

10.1086/268078

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：209 / 224

页数：16

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[6]

Campbell Angus, 1960, AM VOTER

[7] 3 PROCESSES OF VALUE CHANGE WITHOUT BEHAVIORAL CHANGE [J].

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[8]

*FED COMM COMM, 1971, SURVEY POLITICAL BRO

[9] BEHAVIORAL SUPPORT FOR OPINION CHANGE [J].

FESTINGER, L .

PUBLIC OPINION QUARTERLY, 1964, 28 (03) :404-417

[10]

FREEDMAN J, 1963, AM PSYCHOLOGIST, V14, P375

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