THE INTERACTION BETWEEN COMPARATIVE ADVERTISING AND COPY CLAIM VARIATION

被引：109

作者：

SWINYARD, WR

机构：

来源：

关键词：

D O I：

10.2307/3150952

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：175 / 186

页数：12

相关论文

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[6]

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