THE LIFE-CYCLE OF THE PIMS AND BCG MODELS

被引：10

作者：

MCCABE, DL

NARAYANAN, VK

机构：

[1] Graduate School of Management, Rutgers University, Newark, NJ

[2] University of Kansas School of Business in Lawrence, KS

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 04期

关键词：

D O I：

10.1016/0019-8501(91)90010-D

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The information revolution has reshaped the way corporations are managed in the 1990s. Traditional strategic planning models, once the mainstay of corporate planners, are now considered by many to be fads or fashions whose day has come and gone. However, the research discussed here suggests that such a view may do a great disservice to strategy models. A survey of America's largest corporations reveals that many organizations have been reluctant to discard the tools that are viewed historically as integral to their success. Indeed, strategic planning models seem likely to survive the complex world of the 1990s and beyond. © 1991.

引用

页码：347 / 352

页数：6