THE COMPLEMENTARY USE OF MULTIVARIATE PROCEDURES TO INVESTIGATE NON-LINEAR AND INTERACTIVE RELATIONSHIPS BETWEEN PERSONALITY AND PRODUCT USAGE

被引:11
作者
SCHANINGER, CM [1 ]
LESSIG, VP [1 ]
PANTON, DB [1 ]
机构
[1] UNIV KANSAS,LAWRENCE,KS 66045
关键词
D O I
10.2307/3151127
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:119 / 124
页数:6
相关论文
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