SEMANTIC DIFFERENTIAL AND NONMETRIC MULTI-DIMENSIONAL SCALING DESCRIPTIONS OF BRAND IMAGES

被引：10

作者：

FRY, JN ^{[1
]}

CLAXTON, JD ^{[1
]}

机构：

[1] UNIV W ONTARIO,SCH BUS ADMN,LONDON,ONTARIO,CANADA

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 02期

关键词：

D O I：

10.2307/3149769

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：238 / 240

页数：3

共 10 条

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[3] ORTHOGONAL ROTATION TO CONGRUENCE [J].

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[4] MULTIDIMENSIONAL SCALING AND INDIVIDUAL DIFFERENCES [J].

GREEN, PE ;

RAO, VR .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (01) :71-77

[5] MULTIDIMENSIONAL SCALING - INTRODUCTION AND COMPARISON OF NONMETRIC UNFOLDING TECHNIQUES [J].

GREEN, PE ;

CARMONE, FJ .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (03) :330-341

[6] DIMENSIONAL INTERPRETATION AND CONFIGURATION INVARIANCE IN MULTIDIMENSIONAL SCALING - EMPIRICAL STUDY [J].

GREEN, PE ;

MAHESHWARI, A ;

RAO, VR .

MULTIVARIATE BEHAVIORAL RESEARCH MONOGRAPHS, 1969, 4 (02) :159-180

[7] STUDY OF CONSUMERS COGNITIVE STRUCTURE FOR CIGARETTE BRANDS [J].

KLAHR, D .

JOURNAL OF BUSINESS, 1970, 43 (02) :190-204

[8] MULTIDIMENSIONAL-SCALING BY OPTIMIZING GOODNESS OF FIT TO A NONMETRIC HYPOTHESIS [J].

KRUSKAL, JB .

PSYCHOMETRIKA, 1964, 29 (01) :1-27

[9]

TAYLOR JR, 1969, P NATIONAL C AM MARK

[10]

YOUNG FW, 1968, J MARKETING RES, V5, P319

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