MEMORY FOR TRADE NAMES PRESENTED IN SCREEN, RADIO AND TELEVISION ADVERTISEMENTS

被引：2

作者：

Elliot, Frank R.

机构：

来源：

关键词：

D O I：

10.1037/h0063679

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：653 / 667

页数：15

共 11 条

[1]

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[2]

Cantril Hadley, 1935, PSYCHOL RADIO

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[4]

ELLIOTT FR, 1936, ARCH PSYCHOL

[5]

ELLIOTT FR, 1935, SALES MANAGE, V36, P196

[6]

ELLIOTT FR, 1934, VISUAL VS SOCIAL STI

Elliott, Frank R. .

[8]

Garrett H., 1926, STAT PSYCHOL ED

[9]

MULLER GE, 1900, Z PSYCHOL, V1, P17

[10] A comparative study of recognition and recall [J].

Myers, GC .