AN ELIMINATION BY ASPECTS MODEL OF CONSUMER RESPONSE TO PROMOTION CALIBRATED ON UPC SCANNER DATA

被引：56

作者：

FADER, PS ^{[1
]}

MCALISTER, L ^{[1
]}

机构：

[1] UNIV TEXAS,SCH BUSINESS ADM,AUSTIN,TX 78712

来源：

关键词：

D O I：

10.2307/3172589

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：322 / 332

页数：11

共 22 条

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