CUSTOMER-ACTIVE PARADIGM FOR INDUSTRIAL PRODUCT IDEA GENERATION

[1] ALLEN T, 1966, IEEE T ENGINEERI JUN

[2] ALLEN T, 1964, IEEE T ENGINEERI DEC

[3] ALLEN TJ, 1966, RES PROGRAM EFFECTIV

[4] BAKER, 1967, IEEE T ENGINEERI DEC, P158

[5] BERGER A, 1975, THESIS MIT SLOAN SCH

[6] BOYDEN J, 1976, THESIS MIT SLOAN SCH

[7] Brand G.T., 1972, IND BUYING DECISION

[8] BUCKNER, 1967, BRIT IND BUYS

[9] CHOFFRAY JM, 1976, 86176 SLOAN SCH MAN

[10] HAKANSSON H, 1975, IND MARKETING MANAGE, V4

[1] ALLEN T, 1966, IEEE T ENGINEERI JUN

[2] ALLEN T, 1964, IEEE T ENGINEERI DEC

[3] ALLEN TJ, 1966, RES PROGRAM EFFECTIV

[4] BAKER, 1967, IEEE T ENGINEERI DEC, P158

[5] BERGER A, 1975, THESIS MIT SLOAN SCH

[6] BOYDEN J, 1976, THESIS MIT SLOAN SCH

[7] Brand G.T., 1972, IND BUYING DECISION

[8] BUCKNER, 1967, BRIT IND BUYS

[9] CHOFFRAY JM, 1976, 86176 SLOAN SCH MAN

[10] HAKANSSON H, 1975, IND MARKETING MANAGE, V4