ASSESSING THE IMPACT OF SHORT-TERM SUPERMARKET STRATEGY VARIABLES

被引：114

作者：

WILKINSON, JB

MASON, JB

PAKSOY, CH

机构：

[1] UNIV ALABAMA, BIRMINGHAM, AL 35233 USA

[2] UNIV N CAROLINA, CHARLOTTE, NC 28223 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 01期

关键词：

D O I：

10.2307/3151532

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：72 / 86

页数：15

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