FEAR APPEAL EFFECTS IN THE FIELD - SEGMENTATION APPROACH

被引：43

作者：

BURNETT, JJ ^{[1
]}

OLIVER, RL ^{[1
]}

机构：

[1] WASHINGTON UNIV,DEPT BUSINESS ADM,ST LOUIS,MO 63130

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 02期

关键词：

D O I：

10.2307/3150682

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：181 / 190

页数：10

共 46 条

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