SALIENCE AND THE COGNITIVE MEDIATION OF ATTRIBUTION

Conducted 2 studies of the impact of salience and informational factors on attribution and memory, with a total of 191 undergraduates and graduate students. In Exp I, manipulations of the amount of thought Ss gave to their attributions and of a delay before responding to attribution questions did not diminish the effect of salience on attribution; in fact, the delay increased the effect. In Exp II, recall of the stimulus material was shown to be influenced by salience and by covariation information (consensus, distinctiveness, and consistency) and to be related to attributions. These findings and theory and data from the literature on comprehension and representation of linguistic material in memory are used to argue that salience is not simply a process by which people make attributions without giving much thought to them. Instead, salience effects reflect the close relationships among the processes of comprehension, remembering, and attribution, and the fact that attributional processing can take place at the time of the encoding and storage of information, as well as at the time of its retrieval from memory. (20 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1979 American Psychological Association.