EFFECTS OF PRICE AND ADVERTISING IN TEST-MARKET EXPERIMENTS

被引：75

作者：

ESKIN, GJ ^{[1
]}

BARON, PH ^{[1
]}

机构：

[1] UNIV IOWA,IOWA CITY,IA 52240

来源：

关键词：

D O I：

10.2307/3151190

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：499 / 508

页数：10

共 20 条

[1] Banks S., 1965, EXPT MARKETING
[2] BECKNELL JC, 1963, J ADVERTISING RES, V3, P2
[3] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES
BENHAM, L
[J]. JOURNAL OF LAW & ECONOMICS, 1972, 15 (02) : 337 - 352
[4] BOGART L, 1970, J ADVERTISING RES, V10, P3
[5] Chamberlain E., 1949, THEORY MONOPOLISTIC
[6] CLEMENT WI, 1965, EFFECT DIFFERENT LEV, P259
[7] DUNN SW, 1974, ADVERTISING ITS ROLE
[8] ESKIN GJ, 1975, J ADVERTISING RES, V15, P27
[9] NEW APPROACH TO TEST MARKETING
HARDIN, DK
[J]. JOURNAL OF MARKETING, 1966, 30 (04) : 28 - 31
[10] HOOFNAGLE WS, 1963, J ADVERTISING RES, V3, P2