STAPEL SCALE OR SEMANTIC DIFFERENTIAL IN MARKETING RESEARCH

被引：30

作者：

HAWKINS, DI ^{[1
]}

ALBAUM, G ^{[1
]}

BEST, R ^{[1
]}

机构：

[1] UNIV OREGON,CONSUMER RES CTR,EUGENE,OR 97403

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 03期

关键词：

D O I：

10.2307/3151152

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：318 / 322

页数：5

共 12 条

[1]

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[5]

EASTLACK JO, 1966, J ADVERTISING RES, V6, P2

[6] RANDOM-DIGIT DIALING AS A METHOD OF TELEPHONE SAMPLING [J].

GLASSER, GJ ;

METZGER, GD .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) :59-64

[7]

HAWKINS DI, 1973, SW SOCIAL SCIENCE AS

[8] REINTERVIEWS BY TELEPHONE [J].

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JOURNAL OF MARKETING, 1962, 26 (01) :28-34

[9]

STOCK JS, 1962, J ADVERTISING RES, V2, P50

[10] USES OF TELEPHONE DIRECTORIES FOR SURVEY SAMPLING [J].

SUDMAN, S .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :204-207

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