Investigated the extent to which the student's perception of the purpose for evaluating an instructor, the instructor's expressiveness, and the density of content presented in a lecture influenced student ratings and student achievement. 161 college students were randomly assigned to view lectures that systematically differed in lecturer expressiveness and density of content. The perceived purpose for evaluating the instructor had no effect on the Ss' ratings. All 5 student-rating subscale scores were significantly higher for the expressive lectures than for the nonexpressive lectures. On the dimension of instructor explanations, medium-content lectures received higher ratings than high-content lectures. (12 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1979 American Psychological Association.