MODEL OF CONSUMER REACTION TO PRODUCT CHARACTERISTICS

被引：35

作者：

LADD, GW ^{[1
]}

ZOBER, M ^{[1
]}

机构：

[1] IOWA STATE UNIV,AMES,IA 50011

来源：

JOURNAL OF CONSUMER RESEARCH | 1977年 / 4卷 / 02期

关键词：

D O I：

10.1086/208684

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 101

页数：13

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