LIFE CYCLE CONCEPT IN MARKETING RESEARCH

被引:209
作者
WELLS, WD
GUBAR, G
机构
[1] UNIV CHICAGO,GRAD SCH BUSINESS,CHICAGO,IL
[2] SETON HALL UNIV,PATERSON,NJ
关键词
D O I
10.2307/3149851
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:355 / 363
页数:9
相关论文
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