ADVERTISERS USE OF TV RATINGS - SOME RECENT CHANGES, IMPLICATIONS

被引：1

作者：

FLETCHER, AD ^{[1
]}

机构：

[1] ILLINOIS STATE UNIV,NORMAL,IL 61761

来源：

JOURNALISM QUARTERLY | 1971年 / 48卷 / 02期

关键词：

D O I：

10.1177/107769907104800209

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

收藏

页码：261 / 268

页数：8

相关论文

共 19 条

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[2]

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[3]

CHRISTOPHER M, 1971, ADVERTISING AGE 0315, P8

[4]

CHRISTOPHER M, 1971, ADVERTISING AGE 0322, P14

[5]

CHRISTOPHER M, 1970, ADVERTISING AGE 0223, P1

[6]

FALLER A, 1970, BROADCASTING 0119, P43

[7]

JOHNSON N, 1970, HOW TALK BACK YOUR T

[8]

MANELOVEG H, 1969, ADVERTISING AGE 0929, P113

[9]

SKORNIA HJ, 1965, TELEVISION SOC, pCH6

[10]

SUMMERS RE, 1966, BROADCASTING PUBLIC, P264