INTERACTIVE IMPACT OF INFORMATIONAL AND NORMATIVE INFLUENCE ON DONATIONS

被引：49

作者：

LATOUR, SA

MANRAI, AK

机构：

[1] NORTHWESTERN UNIV, KELLOGG SCH, DEPT MARKETING, CHICAGO, IL 60611 USA

[2] UNIV PENN, WHARTON SCH, DEPT MARKETING, PHILADELPHIA, PA 19104 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 03期

关键词：

D O I：

10.2307/3172904

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：327 / 335

页数：9

共 20 条

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