IDENTIFYING MISLEADING ADVERTISING

被引：63

作者：

RUSSO, JE ^{[1
]}

METCALF, BL ^{[1
]}

STEPHENS, D ^{[1
]}

机构：

[1] UNIV CHICAGO,DEPT BEHAV SCI,CHICAGO,IL 60637

来源：

关键词：

D O I：

10.1177/089484538100800206

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：119 / 131

页数：13

共 41 条

[1]

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[2]

ANDREASEN AR, 1977, HARVARD BUS REV, V55, P93

[3]

ARMSTRONG GM, 1978, J CONSUMER RES, V6, P237

[4]

ASHMEN R, 1979, ADVERTISING GOVT REG

[5]

BEALES H, 1981, EFFICIENT PROVISION

[6] FEDERAL TRADE COMMISSIONS USE OF EVIDENCE TO DETERMINE DECEPTION [J].

BRANDT, MT ;

PRESTON, IL .

[7] CONCEPT OF UNFAIRNESS AS IT RELATES TO ADVERTISING LEGISLATION [J].

COHEN, D .

[8]

COHEN J, UNPUBLISHED

[9]

COLLINS S, 1978, J ADVERTISING RES, V18, P37

[10]

COREY KA, 1979, J CONSUMER AFFAIRS, V13, P224