ATTENTIVE AUDIENCE DELIVERY OF TV-ADVERTISING SCHEDULES

被引：14

作者：

BEARDEN, WO

HEADEN, RS

KLOMPMAKER, JE

TEEL, JE

机构：

[1] UNIV S CAROLINA, COLUMBIA, SC 29208 USA

[2] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

来源：

关键词：

D O I：

10.2307/3150953

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：187 / 191

页数：5

共 16 条

[1]

AGOSTINI JM, 1962, J ADVERTISING RES, V2, P24

[2]

ALLEN CL, 1965, J ADVERTISING RES, V5, P2

CHOW, GC .

[4] MEASURING TELEVISION AUDIENCES [J].

EHRENBERG, ASC ;

TWYMAN, WA .

JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1967, 130 :1-59

[5]

GREENE JD, 1970, J ADVERTISING RES, V10, P12

[6]

GREENE JD, 1967, ADVERTISING REACH FR

[7]

HEADEN RS, 1979, J ADVERTISING RES, V19, P49

[8] MEASURING CUMULATIVE NET COVERAGE OF ANY COMBINATION OF MEDIA [J].

HOFMANS, P .

[9]

METHERINGHAM RA, 1964, J ADVERTISING RES, V4, P23

[10]

NAERT PA, 1978, BUILDING IMPLEMENTAB