SELECTING SCALES TO MEASURE ATTITUDE CHANGE

被引：13

作者：

HUGHES, GD ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,SCH BUSINESS ADM,BERKELEY,CA

来源：

关键词：

D O I：

10.2307/3150170

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：85 / 87

页数：3

共 13 条

[1]

BENNETT PD, 1965, MARKETING ECONOMIC D, P205

[2]

Edwards A.L., 1957, TECHNIQUES ATTITUDE

[3]

GRUNSFELD MJ, 1962, COMMUNICATION 0110

[4]

GUILFORD JP, 1954, PSYCHOMETRIC METHODS, P267

[5]

HANDYSIDE JD, 1960, ATTITUDE SCALING, P19

[6] A NEW TOOL FOR SALES MANAGERS [J].

HUGHES, GD .

[7]

Knower FH, 1935, J ABNORM SOC PSYCH, V30, P522

Knower, Franklin H. .

[9]

MCNEMAR Q, 1962, PSYCHOLOGICAL STATIS, P386

[10] A NEW TECHNIQUE FOR MEASURING ADVERTISING EFFECTIVENESS [J].

MINDAK, WA .