INFORMATION LOAD AND CONSUMERS

被引：152

作者：

SCAMMON, DL

机构：

来源：

关键词：

D O I：

10.1086/208690

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：148 / 155

页数：8

共 19 条

[1] Bauer R.A., 1960, DYNAMIC MARKETING CH, P389
[2] CAMPBELL D, 1973, EXPT QUASI EXPT DESI
[3] *CONT ISS CTR, 1973, CONS BILL RIGHTS
[4] COX DF, 1967, RISK TAKING INFORMAT
[5] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD
JACOBY, J
SPELLER, DE
KOHN, CA
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 63 - 69
[6] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD - REPLICATION AND EXTENSION
JACOBY, J
SPELLER, DE
BERNING, CK
[J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (01) : 33 - 42
[7] Katona G. C., 1955, CONSUMER BEHAV DYNAM, P30
[8] MALONEY JC, 1962, J ADVERTISING RESEAR, V2
[9] RAY ML, 1973, CONSUMER BEHAVIOR TH, P45
[10] MORE INFORMATION IS BETTER - RE-EVALUATION OF JACOBY, SPELLER AND KOHN
RUSSO, JE
[J]. JOURNAL OF CONSUMER RESEARCH, 1974, 1 (03) : 68 - 72