BRAND LOYALTY VS REPEAT PURCHASING BEHAVIOR

被引:578
作者
JACOBY, J [1 ]
KYNER, DB [1 ]
机构
[1] PURDUE UNIV, DEPT PSYCHOL SCI, LAFAYETTE, IN 47907 USA
关键词
D O I
10.2307/3149402
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 9
页数:9
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