DIFFUSION OF PRODUCT CODE SCANNING SYSTEMS

[1] EVALUATING MARKET-SEGMENTATION APPROACHES [J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (04) : 257 - 268

[2] *BUS GUID INC, 1978, CHAIN STOR GUID 1978

[3] *BUS GUID INC, 1983, CHAIN STOR GUID 1983

[4] COX WE, 1967, J BUS, V40, P375

[5] ETGAR M, 1979, J RETAILING, V55, P34

[6] A PROPOSITIONAL INVENTORY FOR NEW DIFFUSION RESEARCH [J]. JOURNAL OF CONSUMER RESEARCH, 1985, 11 (04) : 849 - 867

[7] Lilien GL, 1983, MARKETING DECISION M

[8] A CRITICAL-REVIEW OF INDUSTRIAL MARKET-SEGMENTATION [J]. INDUSTRIAL MARKETING MANAGEMENT, 1985, 14 (02) : 79 - 91

[9] Rogers E.M., 1983, DIFFUSION INNOVATION

[10] SHAW RN, 1977, UNIVERSAL PRODUCT CO

[1] EVALUATING MARKET-SEGMENTATION APPROACHES [J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (04) : 257 - 268

[2] *BUS GUID INC, 1978, CHAIN STOR GUID 1978

[3] *BUS GUID INC, 1983, CHAIN STOR GUID 1983

[4] COX WE, 1967, J BUS, V40, P375

[5] ETGAR M, 1979, J RETAILING, V55, P34

[6] A PROPOSITIONAL INVENTORY FOR NEW DIFFUSION RESEARCH [J]. JOURNAL OF CONSUMER RESEARCH, 1985, 11 (04) : 849 - 867

[7] Lilien GL, 1983, MARKETING DECISION M

[8] A CRITICAL-REVIEW OF INDUSTRIAL MARKET-SEGMENTATION [J]. INDUSTRIAL MARKETING MANAGEMENT, 1985, 14 (02) : 79 - 91

[9] Rogers E.M., 1983, DIFFUSION INNOVATION

[10] SHAW RN, 1977, UNIVERSAL PRODUCT CO