ATTITUDINAL FRAMEWORK FOR ADVERTISING STRATEGY

[1] ACHENBAUM AA, 1966, 12 P ANN M ADV RES F, P24

[2] ADLER L, 1968, ATTITUDE RESEARCH RO

[3] ADLER L, 1966, ATTITUDE RESEARCH SE

[4] Amstutz A. E., 1967, COMPUTER SIMULATION

[5] COHEN JB, 1971, 2 U ILL FAC WORK PAP

[6] COLLEY RH, 1961, DEFINING ADVERTISING

[7] DAY G, 1973, CONSUMER BEHAVIOR TH

[8] USING ATTITUDE CHANGE MEASURES TO EVALUATE NEW PRODUCT INTRODUCTIONS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 474 - 482

[9] ENGEL JF, 1968, CONSUMER BEHAVIOR

[10] BEHAVIORAL SUPPORT FOR OPINION CHANGE [J]. PUBLIC OPINION QUARTERLY, 1964, 28 (03) : 404 - 417

[1] ACHENBAUM AA, 1966, 12 P ANN M ADV RES F, P24

[2] ADLER L, 1968, ATTITUDE RESEARCH RO

[3] ADLER L, 1966, ATTITUDE RESEARCH SE

[4] Amstutz A. E., 1967, COMPUTER SIMULATION

[5] COHEN JB, 1971, 2 U ILL FAC WORK PAP

[6] COLLEY RH, 1961, DEFINING ADVERTISING

[7] DAY G, 1973, CONSUMER BEHAVIOR TH

[8] USING ATTITUDE CHANGE MEASURES TO EVALUATE NEW PRODUCT INTRODUCTIONS [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 474 - 482

[9] ENGEL JF, 1968, CONSUMER BEHAVIOR

[10] BEHAVIORAL SUPPORT FOR OPINION CHANGE [J]. PUBLIC OPINION QUARTERLY, 1964, 28 (03) : 404 - 417