MANUFACTURING AND SALES COORDINATION FOR PRODUCT VARIETY

被引：18

作者：

ERENS, FJ ^{[1
]}

HEGGE, HMH ^{[1
]}

机构：

[1] KPMG LIGHTHOUSE,5600 HK EINDHOVEN,NETHERLANDS

来源：

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | 1994年 / 37卷 / 01期

关键词：

D O I：

10.1016/0925-5273(94)90010-8

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Medicom is a large company, manufacturing medical equipment. Its product-market combination is characterised by intense communication with professional customers and a large variety of end-products. Both communication and the operational logistic process are hindered by two product specification concepts that are nowadays used to define customer specific product variants. In this paper, we propose a product specification concept that allows a product specification from both a sales and a manufacturing view. We will demonstrate that this will improve the communication between sales and manufacturing, thereby enhancing quality of information and reducing lead-times in the operational process.

引用

页码：83 / 99

页数：17

共 18 条

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