MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING

[1] AYAL I, 1978, COLUMBIA J WORLD BUS, V13

[2] ALLOCATING SELLING EFFORT VIA DYNAMIC-PROGRAMMING [J]. MANAGEMENT SCIENCE, 1977, 23 (07) : 667 - 678

[3] BUCKLIN LP, 1966, THEORY DISTRIBUTION, P49

[4] MARKETING AND MANAGEMENT SCIENCE - MARRIAGE ON ROCKS [J]. CALIFORNIA MANAGEMENT REVIEW, 1968, 10 (04) : 3 - 12

[5] HACKETT DW, 1976, J INT BUSINESS STUDI, V7, P71

[6] HARTUNG PH, 1965, MANAGE SCI, V11, P231

[7] SALES STABILIZATION THROUGH EXPORT DIVERSIFICATION [J]. REVIEW OF ECONOMICS AND STATISTICS, 1971, 53 (03) : 270 - 277

[8] HIRSCH S, 1973, MANAGE INT REV, V13, P81

[9] HOFER CW, 1975, ACADEMY MANAGEMENT J, V18, P804

[10] JOHANSON J, 1975, J MANAGE STUD, V12, P306

[1] AYAL I, 1978, COLUMBIA J WORLD BUS, V13

[2] ALLOCATING SELLING EFFORT VIA DYNAMIC-PROGRAMMING [J]. MANAGEMENT SCIENCE, 1977, 23 (07) : 667 - 678

[3] BUCKLIN LP, 1966, THEORY DISTRIBUTION, P49

[4] MARKETING AND MANAGEMENT SCIENCE - MARRIAGE ON ROCKS [J]. CALIFORNIA MANAGEMENT REVIEW, 1968, 10 (04) : 3 - 12

[5] HACKETT DW, 1976, J INT BUSINESS STUDI, V7, P71

[6] HARTUNG PH, 1965, MANAGE SCI, V11, P231

[7] SALES STABILIZATION THROUGH EXPORT DIVERSIFICATION [J]. REVIEW OF ECONOMICS AND STATISTICS, 1971, 53 (03) : 270 - 277

[8] HIRSCH S, 1973, MANAGE INT REV, V13, P81

[9] HOFER CW, 1975, ACADEMY MANAGEMENT J, V18, P804

[10] JOHANSON J, 1975, J MANAGE STUD, V12, P306